![]() The design principle known as K.I.S.S., which stands for “Keep It Simple, Stupid,” was first introduced by the US Navy in 1960. So, take some time to understand your customers and prospects and how they want to take in information. With our experience serving financial institutions across the country, we’ve seen that what works visually and statistically for one audience won’t always engage another segment. Know your audienceĭoes your target audience respond to hard statistics, or are they driven by fun facts and pictures? The answer may change depending on whether you’re creating content for small business owners, individual consumers, etc. For example, you could include an infographic on your “About Us” page showing the timeline of your bank’s history and expansion. Having a clear flow of data and information will make readers want to continue consuming. When it comes to infographics for banking, try to spark your audience’s curiosity with the story or message you’re trying to convey. Tips for an effective infographicįollow these four tips to create effective and engaging infographics for marketing campaigns. Because of this, they are very successful in marketing and teaching materials. They are also 30 times more likely to be viewed than regular text. They can explain complicated processes or present big data in a visual manner. Overall, infographics are ideal for making complex data more digestible. Infographics can help us visualize any event, process, or phenomenon, highlighting only the essential points and discarding unnecessary details. In just about 7 seconds, an infographic can capture readers’ interest and tell them a story. The faster they see that your content is relevant to the solution they’re researching, the more likely they are to stick around. When a prospect lands on your website, help them quickly scan the content with an infographic. That’s why infographics are such a one-two punch for your content strategy. Even better, when a relevant image is paired with text, people are more likely to retain the information days later. ![]() Infographics and other visuals appeal to our brains because we can process visual content a lot faster than text. With “Average Time On Page” about 52-54 seconds, you don’t have much time to grab the attention of visitors who land on one of your website pages. Why add infographics to your content strategy? Examples of informational infographics include instructional guidelines, brochure designs, and short videos. ![]() Instead, it focuses on text and can cover a wide range of templates. Unlike other types of infographics, this one doesn’t use numbers. When creating a process infographic, just be sure to clearly label each step or instruction. Process infographics help readers imagine how they can reach a larger goal, such as buying a house or saving for retirement. This type of infographic breaks down a process into smaller step by step instructions. Although data can be boring to look at on its own, when presented creatively through an infographic, you’re likely to have better luck attracting the attention of the audience. Statistical infographics should have compelling stories, be visually appealing, and contain useful data. This is one of the most common types of infographics to show data in an organized and easily digestible way. The three primary types of infographics include: Statistical ![]() When it comes to your financial institution’s website and content marketing strategy, using infographics helps you convey a certain message or make educational content faster and easier to understand. There are different elements you can incorporate into your infographics such as images, icons, text, charts, and diagrams. ![]() The purpose of an infographic is to make data easily understandable at a glance. What is an infographic?Īs its name suggests, an infographic conveys information in a graphic format. In this article, we’ll explain what infographics are, how to use them, and why they enhance your bank or credit union’s content marketing strategy. Luckily, infographics are a fun way to benefit your content strategy. Unfortunately, getting your message across is becoming more difficult as the average person receives numerous text messages and emails each day. Your job as a bank marketing professional is to ensure that important information about your institution gets out to customers, prospects, and the general media. ![]()
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