![]() ![]() | Source: data.ai Nikke’s lifetime Revenue in the top countries. Nikke’s lifetime Downloads in the top countries. Whereas games with similar themes usually don’t reach much further than Japan, Korea, and the occasional weeb elsewhere around the world, more than 57% of Nikke’s downloads and 30% of its revenue come from other countries. What’s remarkable about Nikke’s case is its relatively worldwide appeal. Nikke’s weekly Downloads and Revenue since its launch just half a year ago. Nikke recently passed 25 million downloads and has grossed more than $220 million to date. Next to noting that Nikke’s RPD on iOS has plateaued at around $32 since the start of the year, the image below should be able to answer this question quite clearly. While we at Naavik don’t condone sexualizing women as a strategy to optimize for user acquisition (UA), it’s important to keep reporting about these developments and trying to contextualize the success of game’s that rely on these unique formulas. While these creatives initially and most likely have been greeted with a massive eye roll, after a couple of repetitions it does make one wonder if this blatant sexualization of the female form works in this context. Many of our (largely male) readers might have seen ads fly by showing anime ladies in their underwear shooting robots from behind cover. Goddess of Victory: Nikke, developed by Shift Up and published by Level Infinite and Tencent, is the full title of this controversial, yet highly successful game. This article will focus on a new title that has broken records over the past six months with its unique combination of core gameplay and theme choice. As the Team Battler categorization groups games with a specific metagame, their core games can be wildly different.Īdditionally, choice of theme in this category generally shows strong variation as well. But even within the subgenre, there is a lot of nuance and variation. When looking at last year’s data, Team Battlers are the second largest subgenre (after MMOs) in the RPG category. NSFW Warning: Please be advised that for the first time in the history of Naavik Pro deconstructions, some of the imagery and hyperlinks below are of a highly suggestive, sexual nature.
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